RAK Ceramics
Showroom interior
RAK Ceramics P.J.S.C is one of the largest ceramics brands in the world, focusing on four core sectors: tiles, bathware, tableware and faucets.
In 2017 the company re-launched with a worldwide re-brand.
Slide panels in situ
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Bespoke icon range
Range brochure spreads
It was my role to develop the initial guidelines and produce the majority of collateral touch points for both the corporate and consumer arms of the company. This started with the creation of a large bespoke set of icons to be used across all major sales and marketing communications.
Range brochure spreads
Range brochure
Retail carrier bag
As well the companies corporate communication materials, I was asked to conceptualise and design RAK Ceramics main product catalogues for both tiles and sanitaryware. Additionally I produced template designs for all of the subsequent product range brochures and leaflets.
Tile sample packs
Range specification tear-offs
Tile catalogue
Tile catalogue spreads
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Tile catalogue specification spreads
Tile catalogue spreads
The company also required designs of all in-store sales touch-points such as sliding comms panels, information sheets and tile range presentation packs. My development of the brand guidelines included chapters on showroom exterior signage, advertsing collateral, stationery and livery design.
Slide panels
Range leaflet
Guideline specifications
Livery example